How is your tree care company perceived by your customers, by your community? A part of your reputation likely stems from the quality of your work. However, the way you and your crews present yourselves to customers also has a huge impact on your reputation.
These days, it isn’t enough just to be good at your job, you also need to project competence and professionalism in your customer interactions and with your equipment and marketing materials.
Projecting an air of professionalism will help you build and maintain your client base. It can also be invaluable in generating referrals. Additionally, a clean, well-designed, and professional brand and marketing materials will help you generate new business.
Battling the “Fly-By-Night” Reputation
Unfortunately, contractors in many fields have seen the reputation of an entire industry suffer due to the actions of a few disreputable companies or individuals. It is imperative that you work to set yourself and your company apart from these un-professional individuals. Not only are you more likely to attract further business, but you are also repairing the reputation of your industry.
Quality work and customer service are the keys to retaining customers, but there are a few other tips that can help you project professionalism.
Projecting Professionalism in Appearance and Action
A few simple actions can help your organization project competence and professionalism to both current and potential customers.
• Make sure employees are clean, courteous, and professional. They are the face of your organization.
• Keep your equipment up-to-date, clean, and well-maintained. This shows that you care about the quality of your work.
• Your office, your trucks, and your lot should also be clean and well-maintained. Branding your trucks in a professional manner also reinforces your position as a professional organization.
• Your marketing materials should be consistent, clear, well-designed, and of professional quality (i.e. not photocopies).
One way to achieve these goals is by financing improvements to your tree industry equipment. Tree industry financing can help you update your tree trucks, tree equipment, and more. Contact us today to discuss your financing options!